DECEMBER - JANUARYCONSTRUCTIONBUSINESSREVIEW.COM 19The adoption of advanced technologies like data automation, AI, and machine learning, along with parametric and generative designs to leverage additional value during solution development, is fast becoming a necessitycontracts where the cost was 24 percent lower compared to traditional methods. This demonstrates the endless possibilities that can be unlocked with collaboration.We have also helped a client bring embodied carbon to life through building information modeling (BIM). This enables designers to understand the impact of their decision-making. By assessing the issues of embodied carbon, they have been able to modify the design to reduce its impact on the environment. This would not have been possible through traditional methods. What are some of the challenges you face while implementing design transformation for your clients? The challenges encountered are mainly cultural and not limited to Atkins but the industry as a whole. The fear of not understanding new technologies and changing job roles cannot be underestimated. It is important to assess the right amount of stakeholder engagement. There are a lot of engineers and architects who hold strong views on the way they showcase creativity in their work. Managing this creative group of employees while remaining focused on producing the best results for our clients is a major challenge. It is essential that organizations set aside their differences and dedicate their efforts toward adding value to the industry. How do you envision the future of design transformation at Atkins and in the industry as a whole? The industry still has a long way to go, in my opinion. Different organizations experience pockets of excellence during the project life cycle that are not necessarily transferred. The conflict arises when everyone tries to reinvent the wheel and create their own version of business. We need to come together as an industry and collaborate, keeping all differences aside. What is your sage advice to budding professionals in the industry? Always be open to learning, and do not refrain from asking questions. We need to be more inquisitive. However, there is still a looming fear of trying different things. The tolerance is much lower in certain areas owing to safety concerns. But we, as a group, need to develop the appetite to keep learning and innovating without the fear of failure.
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