Construction Business Review

Garage Force
The Concrete Floor Coating Innovators

Mike Peterson, Garage Force | Construction Business Review | Floor Coating Service Company of the Year Mike Peterson, President and CEO
Within the four walls of a room, the decor immediately catches our attention while the floor remains the unsung hero that actually anchors the space with style and substance. As the pioneer of non-epoxy floor solutions, Garage Force exemplifies this understanding through its innovative polyurea coatings for garage floors.

Over a decade ago, the company developed the first polyurea and polyaspartic floor coatings, cementing its position in an industry where style and functionality are intertwined to form the perfect garage floors. Now a trusted national franchise, it has become a household name for premium garage floor coatings.

Garage Force’s polyurea coatings are up to 20 times more durable than traditional epoxy, providing unmatched strength, flexibility, and a sleek finish. With rapid cure times and year-round application, these solutions transform ordinary floors into extraordinary, long-lasting spaces.

“From the start, we’ve focused on innovation and quality,” says Mike Peterson, president and CEO. “Our leadership in non-epoxy technology has inspired a global movement, with our model widely replicated.”

Behind Garage Force’s success is a dedicated team of in-house experts who collaborate with top chemists to develop custom floor coating formulas. This commitment to innovation led to the creation of their exclusive, industry-leading cyclospartic coating technology, which differentiates their product lineup. Available in a variety of styles and systems, including Full Chip, Medici, Metallic, Quartz and Solid Color, these coatings are tailored to meet a wide range of flooring needs, making them a versatile choice for any space.

Next Gen Floor Coatings

Whether the goal is to protect floors from salt damage or the need for a sleek, polished finish to showcase cars in style, Garage Force has the perfect solution for every homeowner.

The Full Chip system, for instance, comes in various colors and styles that fit almost any space, including garages, outdoor patios, or even residential living areas. It provides a refined and sleek appearance while improving the floor's overall functionality.

For those seeking the look of stained concrete, the Medici system delivers a stronger and more durable solution. The color variation replicates the beauty of stains with superior adhesion to the concrete, ensuring long-lasting results without the wear marks that are commonly associated with acrylic or acid-based stains.

  • Regardless of whether it’s hot and humid or dry and cold, our systems are engineered to be installed year-round, even in extreme conditions


On the other hand, the Metallic system gives a luxurious and aesthetic look similar to natural stone by blending different colors, making it a sophisticated and striking choice. The system offers an eye-catching aesthetic and provides a striking, high-end appearance ideal for modern, upscale environments.

To increase durability and slip resistance, the Quartz system incorporates small quartz aggregates into the floor coating. This creates a rough texture that makes it suitable for high-traffic or commercial spaces like warehouses, docks, and helicopter landing pads.

The simplest in the portfolio, the solid color system offers durability and floor protection through one uniform color applied across the floor. By providing a clean finish that stands up to the rigors of time, the system ensures lasting performance and visual appeal.

These products are made available through a carefully curated network of franchisees, guaranteeing that every client receives expert installation and personalized service.

More than just Parking

Many homeowners have experienced remarkable transformations with Garage Force, including a family who had owned their home for 20 years. Their garage, once a cluttered and neglected storage space, was in desperate need of a makeover. Recognizing its untapped potential, they turned to Garage Force to bring their vision to life.

Through a personalized, one-on-one interaction, Garage Force grasped the specific requirements of the client and scheduled an in-home consultation to assess the space in person. During this visit, one of its installers consulted with them, measured and evaluated the floor, and installed the new flooring system.

The family saw the long-awaited transformation they had envisioned through the company’s cutting-edge coating solutions and expert craftsmanship. They were actively involved throughout the process, witnessing immediate and striking improvements that enhanced the entire look and functionality of the garage.

The homeowners were captivated by the stunning new floor and shifted their attention to enhancing other areas of the garage, including storage, lighting and painting the walls. Garage Force, with its additional storage and organization solutions, completed the full makeover. Impressed by the company’s top-quality products and services, they decided to use it as living space rather than parking cars.

What was once a grimy, neglected garage was successfully turned into a vibrant hub for family gatherings, hosting kids' birthday parties and creating lasting memories.

Nationwide and Personalized: Setting the Floor Coating Standard

This is not a one-off, Garage Force consistently delivers exceptional results with every project. Whether it's simply improving the aesthetic appeal of a space, meeting Occupational Safety and Health Administration (OSHA) standards, or enhancing everyday living, Garage Force has earned its reputation as the preferred choice in the floor coating industry.

The company’s floor coatings are widely acclaimed across 42 states, with a presence in over 100 locations nationwide. Its rapid expansion continues unabated, with new locations being launched each month. Despite Garage Force’s widespread presence in diverse regions, the performance of the products remains consistent, irrespective of climate or weather conditions.

“Regardless of whether it’s hot and humid or dry and cold, our systems are engineered to be installed year-round, even in extreme conditions. We can install in high heat, high humidity, or even below-freezing temperatures, making us incredibly versatile and reliable, no matter where our customers are located," says Peterson.

As garages evolve from basic parking spaces into integral extensions of the home, the company continues to lead the way in meeting and exceeding these shifting expectations. Garage Force is strategically growing its footprint, welcoming new franchisees, and expanding into untapped markets to ensure it remains the go-to solution for homeowners seeking durable, stylish, and innovative floor coatings.