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Roofing and Exterior Services

Greenawalt Roofing Company has been recognized by Construction Business Review Magazine as the exclusive recipient of “Roofing and Exterior Services Company Of The Year - 2025,” based on our proprietary methodology, reflecting its position in the industry, and is also named among “Top Roofing and Siding System Companies,” reflecting its broader leadership. This profile has been developed by the Construction Business Review research and editorial team based on insights from an interview with Travis Greenawalt, President and Owner.

Greenawalt Roofing Company

Over Your Head, Under Their Care
Greenawalt Roofing Company

Travis Greenawalt, Greenawalt Roofing Company | Construction Business Review | Roofing and Exterior Services Company Of The YearTravis Greenawalt, President and Owner
It’s a sunny afternoon in a bustling urban neighborhood, where construction cranes dot the skyline and the hum of progress fills the air. Amid the activity, Greenawalt Roofing Company’s crew is hard at work, their bright uniforms visible as they scale ladders with practiced precision—the hallmark of a team shaped by decades of expertise. For over 20 years, Greenawalt has been more than just a roofing company—it’s a symbol of trust, craftsmanship, and innovation in the community.

As an award-winning roofing leader, Greenawalt Roofing has built its reputation by consistently prioritizing customer satisfaction, ensuring quality installations, and exceeding expectations at every step. Beyond materials and techniques, the company emphasizes safety and sustainability, understanding the long-term value these principles bring to its customers.

“Our mission is to achieve 100 percent customer satisfaction. We focus on exceptional customer service by delivering high-quality roofing installations and building genuine relationships through understanding customer needs,” says Matthew Harter, Marketing Director of Greenawalt Roofing.

From Humble Beginnings to Industry Leadership

Greenawalt Roofing began as a small, dedicated operation founded by Travis Greenawalt in Lancaster County, focusing exclusively on roofing services. Within just four years, the company expanded its expertise to include siding and gutters, transforming from a close-knit group of friends into a skilled team of 10. This growth was driven by a relentless commitment to quality, exceptional customer service, and offering top-tier products at fair prices—values that remain the foundation of its success.

Our mission is to achieve 100 percent customer satisfaction. We focus on exceptional customer service by delivering high-quality roofing installations and building genuine relationships by understanding their needs

Today, Greenawalt Roofing has evolved into a dynamic industry leader. With a state-of-the-art corporate campus and locations in Cherry Hill, New Jersey, and Pittsburgh, Pennsylvania, the company has garnered accolades and built a reputation for excellence, emerging as a trusted partner for both residential and commercial projects.

The Foundation of Longevity

Greenawalt Roofing’s enduring success is built on quality, innovation, and exceptional customer care. Every project is crafted using premium materials with a proven track record of durability and long-lasting results. The company’s use of cutting-edge tools and technology—including a state-of-the-art CRM, marketing automation, project management software, and AI integration—enhances efficiency and customer satisfaction.

Equally vital to its longevity is a focus on superior craftsmanship. Each installation is backed by Greenawalt’s Workmanship Warranty Certificate, guaranteeing quality and attention to detail. The company also prioritizes proactive communication, with dedicated customer care representatives educating clients and setting clear expectations to ensure customers feel informed and valued throughout the process.
Elevating Customer Experience at Every Step

Greenawalt Roofing takes pride in a streamlined, customer-focused process that stands out in the commercial roofing industry. Leads are generated through targeted telemarketing and direct mail campaigns to identify businesses with roofing needs. Once a potential customer is identified, Commercial Project Manager Mike Kline schedules a complimentary assessment and oversees the project from start to finish. Every project is managed by its dedicated team of Project Supervisors to ensure customer’s needs are being met at every stage. By consolidating sales and project management under one expert, the company minimizes miscommunication and delivers consistent, high-quality service, fostering strong customer loyalty.

A Versatile Roofing Partner for Every Project

Greenawalt Roofing’s dedication to customer satisfaction extends to projects of all sizes, from small residential roof repairs to large-scale commercial roof recoveries. It provides commercial roofing services at its corporate location and in Pittsburgh, specializing in repair, restoration, and replacement for all roof types, including metal, rubber, and shingles.

The company’s expertise includes:

• Asphalt Shingles

• Slate

• Standing Seam Metal Roofing

• Synthetic Slates

• Flat Seam Metal Roofing

• Fluid Applied Roof Coatings

• Exposed Fastener Metal Roofing

• TPO, EPDM, and PVC Single-Ply Roofing

Greenawalt Roofing has steadily expanded its commercial footprint, achieving 20 percent growth this year and aiming for a 30 percent increase next year. In addition to commercial services, the company offers residential roofing and exterior solutions such as roofing, siding, gutters, and storm damage repair, all designed for durability and efficiency to meet the diverse needs of homeowners.

Streamlining Safety with High-Tech Precision

Behind this growth and quality service is a strong emphasis on safety and innovation. The company employs project supervisors to enforce OSHA guidelines and uses advanced equipment like the Equiptor to reduce manual labor risks. This specialized equipment streamlines materials handling and waste disposal, ensuring a safer work environment.

Greenawalt Roofing’s reputation as Pennsylvania’s top CertainTeed contractor allows it to offer exclusive benefits like a 50-year non-prorated warranty. CertainTeed shingles, known for their UL Class 3 impact ratings, wind resistance up to 130 mph, and superior warranties, provide customers with unmatched durability and peace of mind.

Diagnosing Issues, Delivering Solutions

Greenawalt Roofing’s blend of safety-driven practices and high-quality solutions ensures successful outcomes, as demonstrated in the following example. A Pittsburgh-based transportation company reached out through a Google ad seeking expertise in TPO roofing after identifying 23 leaks in their facility. Commercial project manager Mike conducted an in-depth inspection, uncovering issues like poorly installed drains and inadequate roof slope. Using these findings, the team developed a comprehensive plan to replace the roof and correct the drainage system for proper slope and functionality. After project completion, the transportation company reported no new leaks, highlighting the success of Greenawalt’s diagnostic and repair process.

Expanding the Skyline of Opportunity

Greenawalt Roofing’s commitment to delivering high-quality solutions extends beyond individual projects. The company provides free roofs, distributes grocery gift cards, and collaborates with schools to support athletic and academic programs, reflecting its role as a dedicated community partner.

The company’s love for the community translates into its love for its craft. Greenawalt Roofing ensures continuous improvement by staying up-to-date on the latest materials, installation methods, and industry best practices. Strong partnerships with leading manufacturers create training opportunities for the team to serve local and expanding markets. As Greenawalt plans to grow its commercial roofing presence and invest in future opportunities, its dual focus on community impact and operational excellence positions the company for long-term success.

Deep Dive

What Distinguishes Roofing and Exterior Service Providers in a Consolidating Market

Roofing and exterior construction services are entering a period shaped by consolidation, rising customer acquisition costs and increasing expectations around accountability after installation. Private equity-backed expansion across regional roofing markets has intensified competition while creating uneven customer experiences for property owners and facility managers. Buyers evaluating roofing partners are now looking beyond price and production scale to assess whether contractors can maintain communication discipline, project continuity and long-term service consistency as the industry changes around them. Commercial property owners face particular pressure because roofing decisions increasingly intersect with capital planning, insurance exposure and facility uptime. Deferred maintenance, drainage failures and aging membrane systems can create cascading costs that extend beyond the roof itself. Many contractors still approach repairs reactively, focusing on visible symptoms instead of identifying underlying causes tied to slope design, drainage performance or installation quality. Buyers are placing greater value on firms capable of diagnosing systemic issues before recommending replacement scopes or repair strategies. That shift has elevated the importance of project ownership throughout the customer relationship. Disconnects between sales teams and project management remain a persistent frustration in commercial roofing, especially when communication changes hands after contracts are signed. Contractors that maintain continuity from assessment through project completion generally reduce misunderstandings around scheduling, material selection and execution standards. Property managers are increasingly prioritizing firms that assign consistent leadership throughout the process rather than dispersing responsibility across multiple departments. Technology adoption has also become more meaningful within roofing and exterior construction than it was even a few years ago. Contractors managing larger service territories and more complex project pipelines are under pressure to improve responsiveness without sacrificing customer communication. Digital project tracking, customer relationship systems and workflow coordination tools are helping some firms create more consistent experiences across residential and commercial divisions. Buyers evaluating roofing partners are paying closer attention to whether technology investments actually improve transparency and service coordination rather than functioning as superficial sales tools. Safety and warranty credibility remain central differentiators as well. Roofing projects continue to involve elevated liability exposure tied to jobsite practices, installation methods and material performance. Contractors that sustain long-standing manufacturer relationships and maintain advanced certification levels often provide stronger warranty protection and more rigorous installation oversight. Buyers are also scrutinizing workforce training more carefully as labor shortages continue affecting construction quality across many regional markets. Companies that invest consistently in manufacturer training and field supervision are generally better positioned to maintain installation standards across growing territories. Customer retention has become another revealing measure of contractor reliability. Repeat business in roofing services often reflects whether communication, workmanship and scheduling are aligned with customer expectations over time. Firms that maintain lasting relationships with both residential and commercial clients typically demonstrate greater consistency in service delivery than companies driven primarily by transactional growth strategies or aggressive lead generation models. Within this environment, Greenawalt Roofing Company distinguishes itself through its combination of long-term market presence, structured customer communication and expanding commercial roofing expertise. The company provides roofing, siding, gutter and exterior services across residential and commercial markets while maintaining continuity between sales consultation and project oversight. Its commercial division focuses on repair, restoration and replacement work supported by detailed roof assessments and financing guidance for facility managers. Greenawalt Roofing Company also maintains advanced manufacturer partnerships that support extended warranty offerings and ongoing installer training. For executives evaluating roofing and exterior construction partners capable of balancing technical execution with disciplined customer engagement, it represents a strong choice in a rapidly consolidating market. ...Read more

Roofing and Exterior Services FAQs

Q1

Why is Greenawalt Roofing Company recognized in the exterior construction industry?

Greenawalt Roofing Company has established a strong presence in the Roofing and Exterior Services market through its focus on roofing systems, exterior improvement solutions and property protection services. The company works with residential and commercial property owners to support exterior durability, structural performance and visual enhancement through professionally managed construction projects. Its approach to Roofing and Exterior Services emphasizes workmanship quality, project reliability and customer-focused execution aligned with modern property improvement expectations. By concentrating on dependable exterior construction support, Greenawalt Roofing Company continues to strengthen its relevance within the building improvement industry.

Q2

What differentiates Greenawalt Roofing Company from other exterior service providers?

Project-focused craftsmanship and comprehensive exterior expertise distinguish Greenawalt Roofing Company within the Roofing and Exterior Services category. The company emphasizes roofing performance, exterior functionality and detail-oriented installation practices designed to support long-term property protection and curb appeal. Its service approach focuses on quality execution, responsive customer support and practical project coordination rather than limited single-service offerings. By aligning its Roofing and Exterior Services with the needs of property owners, Greenawalt Roofing Company positions its expertise to support reliable exterior improvement projects.

Q3

How does Greenawalt Roofing Company support homeowners and property owners?

Greenawalt Roofing Company supports clients through Roofing and Exterior Services designed to improve project organization, construction efficiency and exterior property performance. The company emphasizes clear communication, structured project management and installation expertise to help property owners navigate roofing and exterior improvement activities with greater confidence. Its focus on dependable workmanship and customer support contributes to smoother project workflows and more consistent construction outcomes. This support-oriented approach helps clients maintain trust throughout exterior renovation and repair projects.

Q4

How do Greenawalt Roofing Company’s services create value for properties?

Reliable exterior protection and quality construction execution contribute significantly to the value of Greenawalt Roofing Company’s Roofing and Exterior Services. The company’s solutions are intended to help property owners improve structural durability, exterior appearance and long-term building performance through professionally managed improvement projects. Attention to installation quality and project coordination also helps align its services with the maintenance and protection priorities of modern residential and commercial properties. Through its focus on exterior craftsmanship and roofing expertise, Greenawalt Roofing Company contributes to stronger property performance and visual appeal.

Q5

What role does innovation play in Greenawalt Roofing Company’s service approach?

Innovation supports Greenawalt Roofing Company’s work within the Roofing and Exterior Services market through evolving construction techniques, material advancements and project management practices. The company incorporates modern roofing methods, exterior improvement technologies and customer-focused planning strategies into its service approach to support changing property improvement expectations. Continuous attention to construction efficiency and exterior performance helps Greenawalt Roofing Company remain aligned with advancements in roofing and building exterior solutions.

Q6

Why is Greenawalt Roofing Company relevant to today’s property improvement market?

Property owners increasingly seek construction partners capable of delivering dependable roofing solutions, exterior upgrades and long-term building protection. Greenawalt Roofing Company remains relevant because its Roofing and Exterior Services are designed to address these priorities through quality-focused workmanship and customer-centered project support. The company’s emphasis on structural reliability, exterior enhancement and professional installation aligns with the evolving needs of residential and commercial property environments. Its specialized approach continues to contribute to more effective exterior construction and property improvement outcomes.

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Company : Greenawalt Roofing Company

Management
Travis Greenawalt, President and Owner
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