Thank you for Subscribing to Construction Business Review Weekly Brief
Travis Greenawalt, President and OwnerAs an award-winning roofing leader, Greenawalt Roofing has built its reputation by consistently prioritizing customer satisfaction, ensuring quality installations, and exceeding expectations at every step. Beyond materials and techniques, the company emphasizes safety and sustainability, understanding the long-term value these principles bring to its customers.
“Our mission is to achieve 100 percent customer satisfaction. We focus on exceptional customer service by delivering high-quality roofing installations and building genuine relationships through understanding customer needs,” says Matthew Harter, Marketing Director of Greenawalt Roofing.
From Humble Beginnings to Industry Leadership
Greenawalt Roofing began as a small, dedicated operation founded by Travis Greenawalt in Lancaster County, focusing exclusively on roofing services. Within just four years, the company expanded its expertise to include siding and gutters, transforming from a close-knit group of friends into a skilled team of 10. This growth was driven by a relentless commitment to quality, exceptional customer service, and offering top-tier products at fair prices—values that remain the foundation of its success.
Our mission is to achieve 100 percent customer satisfaction. We focus on exceptional customer service by delivering high-quality roofing installations and building genuine relationships by understanding their needs
The Foundation of Longevity
Greenawalt Roofing’s enduring success is built on quality, innovation, and exceptional customer care. Every project is crafted using premium materials with a proven track record of durability and long-lasting results. The company’s use of cutting-edge tools and technology—including a state-of-the-art CRM, marketing automation, project management software, and AI integration—enhances efficiency and customer satisfaction.
Equally vital to its longevity is a focus on superior craftsmanship. Each installation is backed by Greenawalt’s Workmanship Warranty Certificate, guaranteeing quality and attention to detail. The company also prioritizes proactive communication, with dedicated customer care representatives educating clients and setting clear expectations to ensure customers feel informed and valued throughout the process.
Elevating Customer Experience at Every Step
Greenawalt Roofing takes pride in a streamlined, customer-focused process that stands out in the commercial roofing industry. Leads are generated through targeted telemarketing and direct mail campaigns to identify businesses with roofing needs. Once a potential customer is identified, Commercial Project Manager Mike Kline schedules a complimentary assessment and oversees the project from start to finish. Every project is managed by its dedicated team of Project Supervisors to ensure customer’s needs are being met at every stage. By consolidating sales and project management under one expert, the company minimizes miscommunication and delivers consistent, high-quality service, fostering strong customer loyalty.
Greenawalt Roofing’s dedication to customer satisfaction extends to projects of all sizes, from small residential roof repairs to large-scale commercial roof recoveries. It provides commercial roofing services at its corporate location and in Pittsburgh, specializing in repair, restoration, and replacement for all roof types, including metal, rubber, and shingles.
The company’s expertise includes:
• Asphalt Shingles
• Slate
• Standing Seam Metal Roofing
• Synthetic Slates
• Flat Seam Metal Roofing
• Fluid Applied Roof Coatings
• Exposed Fastener Metal Roofing
• TPO, EPDM, and PVC Single-Ply Roofing
Greenawalt Roofing has steadily expanded its commercial footprint, achieving 20 percent growth this year and aiming for a 30 percent increase next year. In addition to commercial services, the company offers residential roofing and exterior solutions such as roofing, siding, gutters, and storm damage repair, all designed for durability and efficiency to meet the diverse needs of homeowners.
Streamlining Safety with High-Tech Precision
Behind this growth and quality service is a strong emphasis on safety and innovation. The company employs project supervisors to enforce OSHA guidelines and uses advanced equipment like the Equiptor to reduce manual labor risks. This specialized equipment streamlines materials handling and waste disposal, ensuring a safer work environment.
Greenawalt Roofing’s reputation as Pennsylvania’s top CertainTeed contractor allows it to offer exclusive benefits like a 50-year non-prorated warranty. CertainTeed shingles, known for their UL Class 3 impact ratings, wind resistance up to 130 mph, and superior warranties, provide customers with unmatched durability and peace of mind.
Diagnosing Issues, Delivering Solutions
Greenawalt Roofing’s blend of safety-driven practices and high-quality solutions ensures successful outcomes, as demonstrated in the following example. A Pittsburgh-based transportation company reached out through a Google ad seeking expertise in TPO roofing after identifying 23 leaks in their facility. Commercial project manager Mike conducted an in-depth inspection, uncovering issues like poorly installed drains and inadequate roof slope. Using these findings, the team developed a comprehensive plan to replace the roof and correct the drainage system for proper slope and functionality. After project completion, the transportation company reported no new leaks, highlighting the success of Greenawalt’s diagnostic and repair process.
Expanding the Skyline of Opportunity
Greenawalt Roofing’s commitment to delivering high-quality solutions extends beyond individual projects. The company provides free roofs, distributes grocery gift cards, and collaborates with schools to support athletic and academic programs, reflecting its role as a dedicated community partner.
The company’s love for the community translates into its love for its craft. Greenawalt Roofing ensures continuous improvement by staying up-to-date on the latest materials, installation methods, and industry best practices. Strong partnerships with leading manufacturers create training opportunities for the team to serve local and expanding markets. As Greenawalt plans to grow its commercial roofing presence and invest in future opportunities, its dual focus on community impact and operational excellence positions the company for long-term success.
Why is Greenawalt Roofing Company recognized in the exterior construction industry?
Greenawalt Roofing Company has established a strong presence in the Roofing and Exterior Services market through its focus on roofing systems, exterior improvement solutions and property protection services. The company works with residential and commercial property owners to support exterior durability, structural performance and visual enhancement through professionally managed construction projects. Its approach to Roofing and Exterior Services emphasizes workmanship quality, project reliability and customer-focused execution aligned with modern property improvement expectations. By concentrating on dependable exterior construction support, Greenawalt Roofing Company continues to strengthen its relevance within the building improvement industry.
What differentiates Greenawalt Roofing Company from other exterior service providers?
Project-focused craftsmanship and comprehensive exterior expertise distinguish Greenawalt Roofing Company within the Roofing and Exterior Services category. The company emphasizes roofing performance, exterior functionality and detail-oriented installation practices designed to support long-term property protection and curb appeal. Its service approach focuses on quality execution, responsive customer support and practical project coordination rather than limited single-service offerings. By aligning its Roofing and Exterior Services with the needs of property owners, Greenawalt Roofing Company positions its expertise to support reliable exterior improvement projects.
How does Greenawalt Roofing Company support homeowners and property owners?
Greenawalt Roofing Company supports clients through Roofing and Exterior Services designed to improve project organization, construction efficiency and exterior property performance. The company emphasizes clear communication, structured project management and installation expertise to help property owners navigate roofing and exterior improvement activities with greater confidence. Its focus on dependable workmanship and customer support contributes to smoother project workflows and more consistent construction outcomes. This support-oriented approach helps clients maintain trust throughout exterior renovation and repair projects.
How do Greenawalt Roofing Company’s services create value for properties?
Reliable exterior protection and quality construction execution contribute significantly to the value of Greenawalt Roofing Company’s Roofing and Exterior Services. The company’s solutions are intended to help property owners improve structural durability, exterior appearance and long-term building performance through professionally managed improvement projects. Attention to installation quality and project coordination also helps align its services with the maintenance and protection priorities of modern residential and commercial properties. Through its focus on exterior craftsmanship and roofing expertise, Greenawalt Roofing Company contributes to stronger property performance and visual appeal.
What role does innovation play in Greenawalt Roofing Company’s service approach?
Innovation supports Greenawalt Roofing Company’s work within the Roofing and Exterior Services market through evolving construction techniques, material advancements and project management practices. The company incorporates modern roofing methods, exterior improvement technologies and customer-focused planning strategies into its service approach to support changing property improvement expectations. Continuous attention to construction efficiency and exterior performance helps Greenawalt Roofing Company remain aligned with advancements in roofing and building exterior solutions.
Why is Greenawalt Roofing Company relevant to today’s property improvement market?
Property owners increasingly seek construction partners capable of delivering dependable roofing solutions, exterior upgrades and long-term building protection. Greenawalt Roofing Company remains relevant because its Roofing and Exterior Services are designed to address these priorities through quality-focused workmanship and customer-centered project support. The company’s emphasis on structural reliability, exterior enhancement and professional installation aligns with the evolving needs of residential and commercial property environments. Its specialized approach continues to contribute to more effective exterior construction and property improvement outcomes.