Construction Business Review

Greenawalt Roofing Company
Over Your Head, Under Their Care

Travis Greenawalt, Greenawalt Roofing Company | Construction Business Review | Roofing and Exterior Services Company Of The YearTravis Greenawalt, President and Owner
It’s a sunny afternoon in a bustling urban neighborhood, where construction cranes dot the skyline and the hum of progress fills the air. Amid the activity, Greenawalt Roofing Company’s crew is hard at work, their bright uniforms visible as they scale ladders with practiced precision—the hallmark of a team shaped by decades of expertise. For over 20 years, Greenawalt has been more than just a roofing company—it’s a symbol of trust, craftsmanship, and innovation in the community.

As an award-winning roofing leader, Greenawalt Roofing has built its reputation by consistently prioritizing customer satisfaction, ensuring quality installations, and exceeding expectations at every step. Beyond materials and techniques, the company emphasizes safety and sustainability, understanding the long-term value these principles bring to its customers.

“Our mission is to achieve 100 percent customer satisfaction. We focus on exceptional customer service by delivering high-quality roofing installations and building genuine relationships through understanding customer needs,” says Matthew Harter, Marketing Director of Greenawalt Roofing.

From Humble Beginnings to Industry Leadership

Greenawalt Roofing began as a small, dedicated operation founded by Travis Greenawalt in Lancaster County, focusing exclusively on roofing services. Within just four years, the company expanded its expertise to include siding and gutters, transforming from a close-knit group of friends into a skilled team of 10. This growth was driven by a relentless commitment to quality, exceptional customer service, and offering top-tier products at fair prices—values that remain the foundation of its success.

Our mission is to achieve 100 percent customer satisfaction. We focus on exceptional customer service by delivering high-quality roofing installations and building genuine relationships by understanding their needs

Today, Greenawalt Roofing has evolved into a dynamic industry leader. With a state-of-the-art corporate campus and locations in Cherry Hill, New Jersey, and Pittsburgh, Pennsylvania, the company has garnered accolades and built a reputation for excellence, emerging as a trusted partner for both residential and commercial projects.

The Foundation of Longevity

Greenawalt Roofing’s enduring success is built on quality, innovation, and exceptional customer care. Every project is crafted using premium materials with a proven track record of durability and long-lasting results. The company’s use of cutting-edge tools and technology—including a state-of-the-art CRM, marketing automation, project management software, and AI integration—enhances efficiency and customer satisfaction.

Equally vital to its longevity is a focus on superior craftsmanship. Each installation is backed by Greenawalt’s Workmanship Warranty Certificate, guaranteeing quality and attention to detail. The company also prioritizes proactive communication, with dedicated customer care representatives educating clients and setting clear expectations to ensure customers feel informed and valued throughout the process.
Elevating Customer Experience at Every Step

Greenawalt Roofing takes pride in a streamlined, customer-focused process that stands out in the commercial roofing industry. Leads are generated through targeted telemarketing and direct mail campaigns to identify businesses with roofing needs. Once a potential customer is identified, Commercial Project Manager Mike Kline schedules a complimentary assessment and oversees the project from start to finish. Every project is managed by its dedicated team of Project Supervisors to ensure customer’s needs are being met at every stage. By consolidating sales and project management under one expert, the company minimizes miscommunication and delivers consistent, high-quality service, fostering strong customer loyalty.

A Versatile Roofing Partner for Every Project

Greenawalt Roofing’s dedication to customer satisfaction extends to projects of all sizes, from small residential roof repairs to large-scale commercial roof recoveries. It provides commercial roofing services at its corporate location and in Pittsburgh, specializing in repair, restoration, and replacement for all roof types, including metal, rubber, and shingles.

The company’s expertise includes:

• Asphalt Shingles

• Slate

• Standing Seam Metal Roofing

• Synthetic Slates

• Flat Seam Metal Roofing

• Fluid Applied Roof Coatings

• Exposed Fastener Metal Roofing

• TPO, EPDM, and PVC Single-Ply Roofing

Greenawalt Roofing has steadily expanded its commercial footprint, achieving 20 percent growth this year and aiming for a 30 percent increase next year. In addition to commercial services, the company offers residential roofing and exterior solutions such as roofing, siding, gutters, and storm damage repair, all designed for durability and efficiency to meet the diverse needs of homeowners.

Streamlining Safety with High-Tech Precision

Behind this growth and quality service is a strong emphasis on safety and innovation. The company employs project supervisors to enforce OSHA guidelines and uses advanced equipment like the Equiptor to reduce manual labor risks. This specialized equipment streamlines materials handling and waste disposal, ensuring a safer work environment.

Greenawalt Roofing’s reputation as Pennsylvania’s top CertainTeed contractor allows it to offer exclusive benefits like a 50-year non-prorated warranty. CertainTeed shingles, known for their UL Class 3 impact ratings, wind resistance up to 130 mph, and superior warranties, provide customers with unmatched durability and peace of mind.

Diagnosing Issues, Delivering Solutions

Greenawalt Roofing’s blend of safety-driven practices and high-quality solutions ensures successful outcomes, as demonstrated in the following example. A Pittsburgh-based transportation company reached out through a Google ad seeking expertise in TPO roofing after identifying 23 leaks in their facility. Commercial project manager Mike conducted an in-depth inspection, uncovering issues like poorly installed drains and inadequate roof slope. Using these findings, the team developed a comprehensive plan to replace the roof and correct the drainage system for proper slope and functionality. After project completion, the transportation company reported no new leaks, highlighting the success of Greenawalt’s diagnostic and repair process.

Expanding the Skyline of Opportunity

Greenawalt Roofing’s commitment to delivering high-quality solutions extends beyond individual projects. The company provides free roofs, distributes grocery gift cards, and collaborates with schools to support athletic and academic programs, reflecting its role as a dedicated community partner.

The company’s love for the community translates into its love for its craft. Greenawalt Roofing ensures continuous improvement by staying up-to-date on the latest materials, installation methods, and industry best practices. Strong partnerships with leading manufacturers create training opportunities for the team to serve local and expanding markets. As Greenawalt plans to grow its commercial roofing presence and invest in future opportunities, its dual focus on community impact and operational excellence positions the company for long-term success.