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Lindsay Barber, President“We are shaping both residential and commercial spaces by delivering innovative water solutions to the building and home improvement markets in Canada,” says Lindsay Barber, the President of Masco Canada.
At the heart of Masco Canada’s mission is a commitment to its customers—understanding their needs and empowering its people to provide the best solutions. A subsidiary of Masco Corporation, the company benefits from global resources while maintaining a firm foothold in the Canadian market, making it an industry leader capable of navigating today’s fast-paced, ever-changing landscape. Further, its agency partners work alongside the team to provide extraordinary levels of customer service. They play a big part in making sure that Masco Canada is providing the right water solution to customers when and where they need it.
Synonymous with Quality and Style
Masco Canada’s St. Thomas, Ontario facility, where many of its products are manufactured and distributed, serves as a hub for its operations. With more than 10 million units shipped annually and a catalog of over 20,000 products, the company’s reach is extensive. Whether supplying a new faucet, luxurious showers, or providing parts for installations or repairs, Masco Canada covers almost every corner of the kitchen and bathroom market. The company’s diverse portfolio includes leading brands like Delta®, Mirolin®, Brizo®, Hansgrohe®, Axor®, Delta® Commercial and Master Plumber®, which are synonymous with both quality and style. This is one of the key reasons why Construction Business Review selected Masco Canada as the Plumbing and Water Service Company of the Year in Canada 2024.
Masco Canada is not just defined by its products. Being a major employer in the St. Thomas/Elgin area, it creates a strong sense of community within the organization. With a culture that encourages growth, many employees have been with the company for decades, fostering a deep sense of loyalty and purpose. The workforce, representing over 50 countries, brings fresh ideas and perspectives, driving innovation and enhancing the company’s ability to serve an increasingly diverse customer base.
A key strength of Masco Canada lies in its customer service, which stems from the dedication of every team member. Whether in product design, manufacturing or sales, every employee plays a crucial role in meeting customers’ needs. The collective commitment to excellence has allowed Masco Canada to maintain strong, long-term relationships with its clients.
An example of how Masco Canada has leveraged its global resources is by making Delta’s smart technologies available to the Canadian market. One example is the Delta® Trinsic VoiceIQ Faucet, which offers touchless and voice-activated controls that meet today’s demand for convenience and cleanliness. This product, part of the sleek Trinsic® Kitchen Collection, features Delta’s Touch2O® Technology, allowing users to control water flow without touching the faucet, helping to reduce exposure to germs.
As Barber puts it, the company has earned its reputation by consistently “just getting it done” for customers.
Enhancing the Customer Experience through Cutting-Edge Technology
The company’s ability to adapt to the fast-moving plumbing and water services industry is another factor that sets it apart. Today’s consumers are exposed to an ever-growing array of design trends and technological advancements, and Masco Canada has kept pace by staying ahead of these changes. The company continually collects and analyzes customer insights to ensure its products meet evolving demands. The flexibility is bolstered by Masco Canada’s strong supply chain and operations teams, who work diligently to ensure that products are delivered on time despite the challenges posed by a complex global supply chain.
We are shaping both residential and commercial spaces by delivering innovative water solutions to the North American building and home improvement markets
An example of how Masco Canada has leveraged its global resources is by making Delta’s smart technologies available to the Canadian market. One example is the Delta® Trinsic VoiceIQ Faucet, which offers touchless and voice-activated controls that meet today’s demand for convenience and cleanliness. This product, part of the sleek Trinsic® Kitchen Collection, features Delta’s Touch2O® Technology, allowing users to control water flow without touching the faucet, helping to reduce exposure to germs.
The integrated VoiceIQ® Technology, paired with smart home devices, ensures precise water measurement, while the TempSense™ LED light alerts users to the water’s temperature. These innovations, backed by a limited lifetime warranty, showcase Masco Canada’s commitment to enhancing the customer experience through cutting-edge technology.
Making Strides in the Commercial Plumbing Solutions Space
Beyond the residential market, Masco Canada has also made significant strides in commercial plumbing solutions. Their new Architectural™ Design Series from Delta® Commercial reimagines commercial bathroom spaces, offering high-end design without sacrificing durability or functionality. The innovation brings a level of luxury to commercial spaces previously unseen, allowing designers to integrate sophisticated aesthetics with the advanced technology required in high-use areas.
The company’s ability to meet and exceed customer expectations has cemented its reputation as a reliable partner in the plumbing and water services industry, and the future looks as promising as its storied past. For Barber and the entire team, the mission remains clear: building homes together with products, solutions and relationships that stand the test of time.
