Apple Hits Back at European Activist Complaints Against Tracking Tool
The complaints were brought against Apple’s use of a tracking code, known as the Identifier for Advertisers (IDFA), that is automatically generated on every iphone when it is set up.
By
Construction Business Review | Thursday, January 21, 2021
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
FREMONT, CA: An Australian privacy advocating group filed complaints with data protection watchdogs in Germany and Spain alleging that Apple's tracking tool illegally enabled the $2 trillion U.S tech giant to store users’ data without their consent.
The complaints were brought against Apple’s use of a tracking code, known as the Identifier for Advertisers (IDFA), that is automatically generated on every iphone when it is set up. The code stored on the device makes it possible to track a user’s online behaviour and consumption preferences vital in allowing companies to send targeted adverts.
