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Construction Business Review | Tuesday, November 23, 2021
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The construction ecosystem has long been overdue for a rethinking of how disparate teams collaborate. When stakeholders are forced to focus on their individual profits, timelines, and deliverables, the challenges that plague construction, both
Fremont, CA: In the coming years, construction stakeholders will face a slew of new challenges, in addition to perennial concerns such as rising costs, sustainability, and a skilled labor shortage. Simultaneously, these interconnected challenges present an opportunity to propel the construction industry forward and improve the quality of the built environment. The construction industry's challenges may be complex and multi-layered, but there are some solutions that address multiple issues at once.
Embracing Collaboration:
The construction ecosystem has long been overdue for a rethinking of how disparate teams collaborate. When stakeholders are forced to focus on their individual profits, timelines, and deliverables, the challenges that plague construction, both old and new, cannot be addressed.
So, what does collaboration in construction entail? It differs. It can be as simple as implementing technology to streamline internal processes or as complex as restructuring one's organization and go-to-market strategy to become more competitive as the construction supply chain consolidates.
Both paths are required to keep up with the future of construction, and both offer tangible benefits. Construction firms can not only break down silos but also integrate the construction supply chain by using technology as a foundation. According to a recent report, construction value and profit pools will shift dramatically, with total profit pools potentially doubling by 2035, unlocking $265 billion in potential new profit for stakeholders who take the lead in embracing change. However, design professionals and general contractors risk falling behind. General contractors must provide more than just execution, and design will become more commodified and automated. To stay ahead of the curve, stakeholders must focus on developing partnerships and alliances that are focused on providing better outcomes and value to owners rather than just project-based transactions.