Thank you for Subscribing to Construction Business Review Weekly Brief
Not Just Self Promotion, Convey Your Value: 6 Valuable Tips
Construction Business Review | Wednesday, February 10, 2021
FREMONT, CA: Sales is the most important skill an entrepreneur must master. After all, the success of a product or service depends on your ability to sell the product or service. However, for sales to be truly successful, today’s entrepreneurs must participate as much as possible in promoting their products and services.
Lead with your soft skills
When employers meet you, they first encounter who you are, not what you can do. To effectively communicate your value, start with who you are as a person, not what you know and definitely not your academic credentials and pedigree. Instead, lead with your soft skills. Soft skills are personal attributes, attitudes and character traits that define one’s personality and general disposition. Less specialized and rooted in specific vocations, they are essentially “social skills” that help to decide whether one can interact effectively and harmoniously with other people.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
Make sure you can hack it
Although Human Resource managers are now prioritizing soft skills, recruiters also want to reap tangible benefits from hiring candidates. To communicate your value to potential employers, aim to demonstrate that you can actually get the job done. To do this, foreground your specific occupational skills, knowledge and expertise and your prior experience that help to illustrate your hard skills. Hard skills are “technical knowledge or training that you have gained through any life experience, including your career or education.''
Your hard skills are critical because they show your proficiency in areas where prior knowledge and skills are essential. They also communicate to employers that you can execute the roles and responsibilities of a specific job. In today’s job market, good workers and candidates with highly specialized skills are hard to find. Your suite of hard skills must therefore be a strong part of the evidence you bring to the table. To communicate your value, aim to show how your skills increase productivity or efficiency, how your knowledge can be applied to the organization and generally how employers can benefit from their encounter with you.
Stand out
It is not enough to demonstrate your hard and soft skills. To communicate your value, it is essential to take stock of the areas in which you are most competitive, what marketers call your “unique value proposition” (UVP). A UVP essentially “describes your value, to whom you provide that value, and what makes you different from your competition”, says Founder of Clickx, Solomon Thimothy. Thimothy was referring to entrepreneurs keen to grow a successful and sustainable business and their obligation to know their unique value to position their product or service as the best possible option in the marketplace. It is also critical for job seekers to define the concrete variables that set them apart from competitors in their field before aiming to sell themselves.
To communicate your point of differentiation, consider the distinctive value you bring to the table. Why should an employer choose you over other candidates for the job? Beyond experience or qualifications, focus on your major wins and significant accomplishments, aspects of your niche that you are exceptional at, when you have gone above and beyond to accomplish a goal and the results that you achieve.
More in News
Homeowners increasingly prioritize eco-friendly living, leading to a shift in kitchen and bath trends towards sustainability. Innovative materials, energy-efficient appliances, and water-saving fixtures are at the forefront of this movement. Embracing sustainability enhances the aesthetics of these spaces and creates a healthier environment, making it a crucial aspect of modern home design.
The Rise of Minimalism in Open Living Space
More homeowners are embracing minimalism, which emphasizes core elements while eliminating unwanted clutter in design. This trend goes beyond merely reducing the scope of kitchen remodeling. Interestingly, recent studies indicate that larger remodeling projects are being undertaken more frequently than ever. Designers note an increasing demand for kitchen expansions, often achieved by removing walls and creating new sections to enhance functionality. These designs are expected to feature compact appliance work areas, ample cookware, and food storage. Oversized or double islands that serve multiple purposes will remain popular, as will walk-in pantries and additional appliances like second dishwashers or freezers.
Technology as Functional Upgrade
Technology plays a crucial role in modern home design, particularly in kitchens and bathrooms, where advancements like touchless appliances, voice activation, and mobile app integration enhance control over lighting and water systems. ...Read more
Contractors responsible for housing renovation and construction encounter numerous hurdles. Regulatory scrutiny, funding complexities, and the realities of working in occupied communities all contribute to an environment of ongoing execution risk. Projects are expected to preserve asset value, safeguard citizens, and adhere to high regulatory standards while being financially conservative. In this scenario, evaluation cannot be based solely on price competition or headline experience claims. The key differentiators are only obvious in how work is planned, managed, and carried out during disruptions.
Housing renovation and construction increasingly rewards firms that treat accountability as a structural discipline rather than a contractual obligation. Too many projects stall when responsibility fragments across designers, subcontractors and owners, turning unforeseen conditions into disputes instead of decisions. The strongest performers show an ability to absorb complexity early, clarify tradeoffs and maintain momentum when conditions inevitably change. This requires more than technical competence; it demands a willingness to own outcomes even when scope or sequencing shifts.
Another defining criterion is the quality of pre-construction intelligence. Renovation work, particularly in affordable and occupied housing, leaves little margin for discovery during execution. Firms that rely solely on completed drawings often transfer risk downstream, exposing owners to cost volatility and schedule erosion. In contrast, leaders invest heavily in early investigation, local subcontractor input and conservative scenario planning. This front-loaded effort gives owners a clearer picture of feasibility, risk exposure and long-term asset implications before commitments are locked in.
A third marker of maturity lies in how resident and property-level realities are managed. Renovation in occupied communities is not an abstract coordination exercise. It affects daily lives, operational continuity and reputational trust. Contractors that recognize residents, property management and trade partners as interdependent stakeholders tend to sequence work more intelligently, communicate more consistently and resolve disruptions faster. The result is a more controlled project, where friction is anticipated rather than addressed reactively.
In this ecosystem, Paragon Construction stands out as the gold standard in housing renovation and construction. Its approach reflects a deliberate emphasis on accountability, early clarity and human-centered execution drawn from deep experience in affordable housing preservation. It engages early in the project lifecycle to assess feasibility, surface hidden risks and guide cost and scope decisions before design and procurement harden assumptions. During execution, it prioritizes solution-led responses to unforeseen conditions, keeping projects moving rather than escalating issues through blame or delay.
Paragon Construction’s focus on occupied renovations, coordination with property management and disciplined sequencing demonstrates a category-aligned understanding of what executive buyers require today. For organizations seeking a housing renovation and construction partner capable of delivering stability, transparency and consistent outcomes in complex environments, it represents a clear and well-substantiated recommendation. ...Read more
Choosing the right flooring is essential for commercial buildings, as it dramatically affects aesthetics and functionality. Among the many options available, concrete floors have emerged as a versatile and popular choice for various commercial applications. They offer numerous advantages and are highly suitable for retail stores, office spaces, and industrial environments.
Major Advantages of Concrete Floors in Commercial Spaces:
Maintenance ease: Maintaining cleanliness in a commercial setting is crucial for aesthetics and safety. Regular sweeping and moist mopping are usually sufficient to maintain concrete floors in good condition. This ease of maintenance leads to long-term cost savings because less time and resources are spent on upkeep.
Durability with heavy foot traffic: Another major reason company owners like concrete flooring is their outstanding durability, particularly in high-traffic areas. Commercial spaces such as retail establishments and industrial settings often experience high foot traffic. Concrete floors can resist such wear and tear, making them an excellent choice for long-term flooring.
Versatility in design: Modern concrete floors, unlike bare and utilitarian surfaces, offer a wide range of design alternatives. The polishing process might result in a polished concrete floor with a sleek, modern appearance. In contrast, decorative concrete coatings offer customization options, making it simple to match the flooring to the overall design theme of the business area.
Long lifespan: Concrete floors meet the demand for long-lasting flooring in commercial buildings. Concrete floors have a long lifespan and show little deterioration even after extended periods of use, making them an affordable flooring option for business owners seeking longevity and durability.
Energy efficiency: Concrete floors improve energy efficiency, particularly in terms of heating and cooling costs. Concrete's high thermal mass helps to moderate temperature changes by absorbing heat during the day and releasing it at night. This intrinsic energy efficiency has the potential to reduce long-term energy costs.
Minimal maintenance requirements: Unlike traditional flooring materials, which may exhibit signs of wear over time, concrete floors retain their integrity with minimal care. They require fewer costly replacements or repairs because of their resistance to stains, dents, and scratches. This makes them an excellent flooring choice for busy business settings.
Economical flooring option: Given their extended lifespan, low maintenance requirements, and energy efficiency, concrete floors are an affordable flooring option for commercial environments. The upfront cost of installing concrete is often offset by savings in maintenance and the flooring's durability. ...Read more
Underlayment is a thin layer between the subfloor and the final floor covering. Although often overlooked during installation, it enhances the floor's performance and durability. This article discusses the importance of flooring underlayment, highlights its key benefits, and reviews the various types available. This information will help you decide on your next flooring project.
Benefits of Flooring Underlayment
Increased Comfort: The primary benefit of underlayment is the added comfort it provides. Underlayment offers a cushioning effect, making walking on the floor more comfortable and reducing fatigue and strain on your feet and legs.
Sound Insulation: The underlayment will reduce noise transmission between floors. It helps prevent noise, making it a very suitable option for multi-story buildings and apartments, absorbing sound instead of letting it travel through the floor.
Moisture Protection: Some underlayments provide a moisture barrier to prevent damage by moisture and humidity to the floor covering. These are essential where moisture is generally expected, like in bathrooms or basements.
Smooth surface: underlayment provides a flat and even base for floor coverings, helping to eliminate minor imperfections in the subfloor. In construction applications, Elevated Edge Construction applies underlayment solutions to achieve consistent surface quality and a refined finish. As a result, flooring installations present a more professional appearance while maintaining long-term performance and visual appeal.
Extended Flooring Life: Underlayment can extend the life of your flooring by providing additional support and protection. It helps to distribute weight evenly, reducing wear and tear on the floor covering.
Avenue Fouchard Sessions focuses on property development strategies that emphasize finish quality, surface consistency, and long-term asset value.
Types of Flooring Underlayment
Foam Underlayment: Foam is one of the most popular underlayment materials because it is affordable and easy to install. It provides good cushioning and sound insulation, making it suitable for laminate and engineered wood flooring.
Cork Underlayment: Cork is a natural, eco-friendly option with excellent sound insulation and moisture resistance. It is best used under hardwood, laminate, and tile flooring.
Rubber Underlayment: Rubber underlayment is famous for its superior sound insulation and durability. It is mostly used in commercial and high-traffic areas where noise reduction is a priority.
Felt Underlayment: Felt underlayment is made from recycled fibers and provides good cushioning and sound insulation. It is commonly used under hardwood and laminate flooring.
Plywood Underlayment: Plywood is a hard underlayment material that provides a stable and smooth surface for various types of flooring. It is often used under vinyl, tile, and carpet. ...Read more
