Thank you for Subscribing to Construction Business Review Weekly Brief
Construction Business Review
Northkit Roofing
The Pinnacle of Quality and Innovation in Siding Solutions
Frank Caporale, Owner“I am a proud owner of a thriving company with a strong presence in communities within the Northern Jersey regions of Essex, Passaic, Morris, and Bergen Counties. We are flourishing by swiftly adapting to new trends and embracing innovation. Our success is a testament to our ability to stay ahead of the curve and constantly evolve,” says Frank Caporale, owner of Northkit Roofing.
As a young entrepreneur with a degree in architectural engineering, Caporale has a strong foundation in the science behind home structures. Under his guidance, the company has become one of the few contractors in the northern New Jersey area that is certified by James Hardie. This certification attracts homeowners and allows it to receive direct leads from James Hardie, showing its commitment to quality and excellence in the field.
Northkit Roofing uses customizable CRM software to monitor all aspects of operations, from initial lead generation to project completion.
The CRM plays a crucial role in effectively managing and organizing its construction business. It has a dedicated team for siding that is constantly praised for showing clients detailed 3D models of their houses before starting the job. This ability sets them apart from other companies and allows customers to see exactly what their house will look like once the siding is complete.
Northkit Roofing has a distinct social media presence on platforms like Instagram and Facebook that differentiates it from other siding providers. It creates engaging and entertaining TikTok videos that appeal to a wide audience and help connect with an often-overlooked younger demographic. Most of the company’s vehicles are wrapped in custom vinyl wraps that display its phone number. This step up from the typical magnetic signage on plain vehicles signals professionalism and seriousness when the wrapped vehicles arrive at a job site.
Caporale ensures that each project has a dedicated onsite project manager present. This focus on onsite presence is crucial as siding work requires close attention to detail and constant monitoring. The project manager’s role is to make the homeowner feel at ease throughout the process, as siding involves working on all sides of the house. This guarantees that the project aligns with what was discussed during the sales meeting and documented in the contract and reflects the company’s commitment to transparency and accountability. Caporale also uses his skills to educate homeowners on the various aspects of their home before discussing any potential purchases as an informed homeowner helps prevent delays during the job. He approaches each project as if it were his parents’ home, bringing a level of care and attention to detail that is unmatched.
I am a proud owner of a thriving company with a strong presence in communities within the Northern Jersey regions of Essex, Passaic, Morris, and Bergen Counties. We are flourishing by swiftly adapting to new trends and embracing innovation. Our success is a testament to our ability to stay ahead of the curve and constantly evolve
Caporale’s goal is to successfully manage 10 to 15 siding jobs simultaneously, and he aspires to achieve this as he scales the business. Under his leadership, Northkit Roofing has earned a stellar reputation by maintaining transparent client relationships and never missing deadlines. The growing base of its loyal customers is testimony to the quality of the work it provides. Customers receive great value for their investment, and it acts as a reliable partner to deliver a seamless siding installation process to help them find the ideal siding for their homes.
