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Construction Business Review
Raft to Rafters Pool & Spa
Providing Customized Solutions for Pool Construction and Maintenance
Ben McDaniel, Owner and PresidentEstablished in 1974, Raft to Rafters Pool & Spa is an expert in constructing, repairing, renovating and maintaining swimming pools. It also offers services for hot tubs, sauna installations and outdoor living solutions.
“We prioritize customer satisfaction, to ensure their comfort and always remain a phone call away for post-construction support,” says Ben McDaniel, owner and president of Raft to Rafters Pool & Spa.
When a client initiates contact, the company invests significant time to understand their situation and needs. As the engagement progresses, the company delves deeper to understand the client's environment, family dynamics and the intended use of the pool. It considers factors such as whether the client has children or pets, whether the pool is intended for entertainment or exercise and the client's preference for a fiberglass pool or a vinyl liner pool.
The company then schedules a site visit to assess the terrain and review preliminary designs or samples with the client.
The final stage involves discussing accessory features such as heating, waterfalls and jets. Once this is finalized, the company proposes a price to the client.
Pricing discussions are deferred until the company has visited the site and grasped the project’s scope.
To overcome this, the company had to raise the entire backyard, roughly 300 feet wide, by up to 10 feet. It ensured the correct approach and developed a plan to construct a large vinyl liner pool of over 70,000 gallons, along with a pool house. The project transformed the steep slope into a wonderful entertainment area complete with a pool, a pool house and a hot tub.
Raft to Rafters Pool & Spa focuses on enhancing customer involvement and transparency during the entire building process. A project manager is on-site daily to address any queries, ensuring a direct line of communication. To keep customers informed about the project’s progress, the company utilizes a portal that provides daily updates. This includes a summary of the particular day’s accomplishments and the schedule for the following day.
After the project’s completion, the company conducts a comprehensive ‘pool school’ to educate customers on pool usage and maintenance. Raft to Rafters Pool & Spa resolves all minor details and tasks before this stage, allowing customers to focus on understanding how to use and maintain their new pool.
The company also sticks to a swift and efficient project timeline, aiming to complete all projects in less than a month. This approach prevents the building process from dragging out and causing extended disruption to the client’s backyard.
An apt example of the company’s commitment was seen when a client, living in a rough terrain area with a significant slope in their backyard, wanted to transform it into a Leisure area with a large swimming pool. The main challenge was the aggressive slope and the height difference of over 10 feet from the walkout basement to the rest of the yard.
We prioritize customer satisfaction, partnering with clients from pool construction to maintenance. We ensure their comfort and remain a phone call away for post-construction support
To overcome this, the company had to raise the entire backyard, roughly 300 feet wide, by up to 10 feet. It ensured the correct approach and developed a plan to construct a large vinyl liner pool of over 70,000 gallons, along with a pool house. The project transformed the steep slope into a wonderful entertainment area complete with a pool, a pool house and a hot tub.
The company’s competitiveness is enhanced by its strategic and operational improvements. A three-year strategic plan and an annual business plan form the foundation of this advantage. These plans, paired with each worker’s performance goals, ensure that the entire team is moving in the same direction.
The company has fortified its operations by building a dedicated team out of industry experts. With its experience, expertise and innovation, Raft to Rafters Pool & Spa transforms backyards and has become a partner that cares about its customers' dreams.
