Construction Business Review

Rodeo Lending
Redefining Real Estate Financing with Innovation and Expertise

Rich Katz, Principal and Co-Founder, Rodeo LendingRich Katz, Principal and Co-Founder
Rodeo Lending strives to revolutionize real estate financing by offering transformative solutions tailored for business-purpose residential and commercial real estate bridge loans. Their unwavering commitment revolves around delivering innovative financing designed for individuals and businesses navigating the real estate landscape beyond the confines of conventional lending restrictions. From real estate asset re-purposing conversions and rehabilitations to purchases, refinancing, and ground-up construction projects, they have established themselves as a next-generation lending partner for diverse real estate transformations.

Founded by two leading business entrepreneurs, Rich Katz and Gregg Bernstein—each boasting over 20 years of real estate financing expertise—Rodeo Lending redefines expectations in the lending landscape through creative lending solutions.

Rich Katz, Principal and Co-founder of Rodeo Lending, emphasizes their commitment to integrity, facilitating a mutually beneficial experience for clients. “Working with us is a win-win. We maintain integrity to ensure one gets the money they deserve,” says Katz. “Regardless of the type of real estate venture they seek, our creative and transparent lending programs stand ready, free from hidden agendas.” In addition, Our affiliate broker program helps brokers facilitate solutions for the needs of their borrower clients.

Unlike many construction loan firms outsourcing fund control, Rodeo Lending employs an in-house fund control system with experienced construction coordinators, fostering efficient, direct client engagement. What sets Rodeo Lending apart is its in-house fund control and budget management, supported by competitive rates, swift approvals, and unwavering dedication to relationships, marking a distinct advantage over other lenders.

Unlike many construction loan firms outsourcing fund control, Rodeo Lending employs an in-house fund control system with experienced construction coordinators, fostering efficient, direct client engagement. What sets Rodeo Lending apart is its in-house fund control and budget management, supported by competitive rates, swift approvals, and unwavering dedication to relationships, marking a distinct advantage over other lenders.

Rodeo Lending’s effectiveness in transforming a real estate vision into reality is showcased in a case study involving one of their single-family residence projects. Despite the home’s apparent aesthetic appeal, a critical financial evaluation revealed a significant issue. The total cost, including the land, construction, and carrying expenses during construction, exceeded the property’s potential selling price. From a financial perspective, the project proved to be more expensive than the anticipated property value upon completion; however, through thorough analysis, Rodeo Lending assisted the client in achieving optimal value for the property – an outcome they strive for with every project and every client.

Forty years of collective expertise, with private money lending has equipped Rodeo Lending with a profound understanding of the market dynamics in both booming and challenging times. This wealth of experience enables them to evaluate projects distinctively and design programs that align with the market’s current needs.

Working with us is a win-win. We maintain integrity to ensure one gets the money they deserve


Another distinctive feature of Rodeo Lending lies in its financing structure, with loans funded by two distinct Real Estate Investment Trusts (REITs). This sets the company apart from competitors who rely on external sources like bank lines to fund the entire project. Rodeo Lending’s funding model, housed within its REITs, provides a crucial advantage, ensuring remarkable funding reliability, market resilience and uninterrupted financial support.

This commitment to their funding approach reflects its unwavering dedication to providing outstanding client service. Rodeo Lending, one of the next-generation lending partners, is positioned as a one-stop lending partner with unparalleled expertise, reliability, creativity, and availability to go beyond to serve its clients. They are on a continuous journey of entering uncharted territories with determination and dedication to ensure clients are empowered, communities are enhanced, and properties are transformed.