Thank you for Subscribing to Construction Business Review Weekly Brief
Construction Business Review
Roofing World
The Hallmark of Roofing Excellence
Shannon McCord, FounderRoofing World epitomizes this distinctive brand experience that solidifies its position as the top choice for roofing quality, selection and affordability.
McCord, the founder of Roofing World, has masterfully crafted its brand identity, anchored on the pillars of exceptional craftsmanship and a commitment to service excellence. Having been on both sides of the business—as a licensed home builder and a consumer—his understanding of contracting and the quest to offer every customer a fair and trustworthy experience continues to push the boundaries of Roofing World.
“We are providing a service that customers can trust and recognize as a great brand experience from the moment they start interacting with our team,” says McCord.
Roofing at its Finest
The family-owned business offers comprehensive roofing services throughout Alabama, including state-of-the-art design consultation for roof replacement(s). Whether durable asphalt, metal roofing, traditional shingle or impact resistance shingle, every customer can find the perfect option to suit their style and budget.
Our Goal Is To Provide The Best Possible Value Proposition And Ensure Every Roofing Project Is Of The Highest Standard
Metal roofing techniques are a key focus for Roofing World. Its standing seam and rib panel metal roofs feature long-lasting paint and are available in exposed fastener-free options that eliminate potential leak points. An impressive variety of materials and colors sourced from top manufacturers allows for unique designs and profiles.
Proper installation is crucial for the performance and longevity of metal roofs. To ensure its products are installed correctly, Roofing World equips contractors with extensive technical support and assistance, including training, certification programs, and comprehensive installation guidelines. Setting Roofing World apart is its unbeatable pricing. With a superior distribution network and strong buying power, it negotiates favorable prices and terms with suppliers. Customers can confidently make their investment, knowing they are receiving the best apples to apples pricing.
Metal roofing materials can be relatively expensive, so the company helps explore cost-effective metal alternatives and provides financing options to make it more accessible to a broader customer base. It offers over 100 financing plans with flexible monthly payments as low as $89.
Roofing World also understands the importance of long-term protection of customer investments. It grants industry-leading warranties on material and labor involved in roof installation. Adherence to protocols is a constant practice, guaranteeing robust quality control and regulatory compliance.
Elevating the Brand Experience
In tandem with its feature-packed services, the roofing company is digitizing its operations to make the customer experience even more efficient and stress-free.
Its proprietary Roofing World app is a central hub for accessing project-related information, including product details, warranties and update scheduling. It provides customers with real-time visibility into every stage of their roofing project. This ensures all involved parties are on the same page, from sale to final sign-off.
“We are at the forefront of tapping into the cutting-edge software and adding technologies like AI into our core roofing processes to enhance the overall brand experience,” says McCord.
The app also offers a convenient way for customers to receive referral rewards through gift cards or cash. Homeowners can earn $250 for the first and $500 for each subsequent referral.
Symbol of Customer- Centricity
Given its roofing adeptness and experience-first mindset, Roofing World goes the extra mile in fulfilling customer expectations.
In one instance, a single elderly female reached out to Roofing World because she had leaks showing up in her ceilings at her home. She mentioned her roof had only been replaced about a year or so prior. After Roofing World had one of their Roofing Experts inspect her roof they found missing components to her roof and very shoddy work. Roofing World replaced her roof with their Poly Shingle product that comes with a lifetime warranty for both labor and materials for as long as she owns the home.
Since then this customer has given several testimonials including a video testimonial about Roofing World’s honesty, integrity and professionalism and has referred her friends and family to Roofing World.
Building Blocks of Roofing Excellence
Consistency is the key to its continued success and solid customer base. Roofing World adopts a process-driven approach with meticulously documented operational processes to guide every facet of its operations, from marketing to customer interactions.
Adhering to these proven processes helps it streamline the operations and deliver a standardized customer experience every time.
Efforts are also directed toward educating customers to fully understand the advantages of metal roofing and impact resistant roofing options. Roofing World invests in marketing and educational campaigns to raise awareness about the durability, energy efficiency, and environmental benefits of these options. Roofing World is also attuned to the current shift toward eco-friendly roofing options with the unified goal of reducing the ecological footprint through its investment in research and development. It optimizes material usage and production techniques along with practices that foster sustainability.
The pillar behind this world-class roofing process is a passionate team of trained roofing professionals with years of experience and in-depth knowledge in executing residential roofing projects.
The team-oriented company has dedicated teams for sales, communication, marketing, accounting and production. Each department uses the standardized processes to train for its respective roles while fostering a culture of cooperation and shared goals. Reports are generated regularly to track operations and keep teams connected with the progress of projects.
This knowledgeable and friendly staff provides customers with prompt responses and clear explanations of the process, from the initial inquiry to the final walk-through. An on-site project manager is also in place for assisting customers throughout the project.
“Our goal is to provide the best possible value proposition and ensure every roofing project is of the highest standard,” says McCord.
Future-Proofing Roofing
Scaling new heights, Roofing World is constantly refining its core processes and planning to expand nationwide. It aims to conduct exclusive market research and identify and meet customer needs through product development and innovation.
-
We are providing a service that customers can trust and recognize as a great brand experience from the moment they start interacting with our team
Efforts are also directed toward educating customers to fully understand the advantages of metal roofing and impact resistant roofing options. Roofing World invests in marketing and educational campaigns to raise awareness about the durability, energy efficiency, and environmental benefits of these options. Roofing World is also attuned to the current shift toward eco-friendly roofing options with the unified goal of reducing the ecological footprint through its investment in research and development. It optimizes material usage and production techniques along with practices that foster sustainability.
Homeowners looking for reliable and professional roofing solutions with eye-catching roof choices, unbeatable prices and solid warranty coverage can rest assured when Roofing World is the architect behind their roof replacement and restoration endeavors.
