Rooforders
Elevating Accuracy in Roof and Solar Reports

Roy Clausen, Rooforders | Construction Business Review | Roof Measurement Services Company of the Year Roy Clausen, CEO
Since its founding in September 2012, Rooforders has been redefining precision standards in the roofing, insurance, and solar industries.

Built by a team that includes two vice presidents and top engineers from Precigeo—the company that pioneered aerial measurements in 2002—Rooforders has quickly established itself as an industry leader.

“With a relentless focus on accuracy, efficiency, and customer satisfaction, we have grown rapidly, offering unparalleled capacity to meet customer needs, including the ability to deliver reports overnight,” says Roy Clausen, CEO.

For businesses and individuals seeking reliable roofing reports, Rooforders is known for its ease of use and transparent pricing. The company provides premium-grade reports tailored to various building types, with residential single or multi-family reports priced at $25 and commercial reports at $50. High-volume prepaid accounts also benefit from special discounts, making Rooforders a cost-effective choice for contractors, insurers, and solar installers requiring consistent, high-quality roof data.

A Different Approach to Roof Measurement

The construction and insurance industries have long relied on aerial imagery to assess roofing structures, but Rooforders recognized early on that conventional methods had limitations.

Most companies use a standard approach that traces the roof from an overhead, two-dimensional view, then apply mathematical approximations to estimate pitch values. While this method can be reasonably accurate, it often overlooks the complexities of real-world roof geometry, leading to costly errors and inefficiencies. Rooforders took a different approach from the start.

“Rather than relying on approximations, we developed a meticulous and precise method to determine roof slopes to the exact degree,” says David Kohls, CFO.

Every order is processed through an advanced CAD system, where a detailed 3D model is created. Each roof facet is measured in degrees, ensuring the final model accurately reflects the real-world structure. This rigorous process ensures that no report passes Rooforders’ quality assurance checks unless it meets strict buildability standards. If a model cannot be constructed in reality, it does not get approved.

Once finalized, reports are converted into multiple formats that integrate seamlessly with industry-standard software. Commonly used formats include PDF, XML, and ESX for Xactimate, enabling construction professionals, roofers, and insurance adjusters to incorporate Rooforders’ data effortlessly into their workflows.

Precision Without the Price Tag

Despite investing significantly more effort than its competitors to ensure the highest accuracy, Rooforders maintains lower pricing than most industry players. This efficiency is primarily due to the company’s streamlined, cloud-based operations.

Unlike traditional firms that rely on expensive infrastructure, Rooforders operates in a near-frictionless digital environment, allowing seamless order processing from anywhere in the world. This operational efficiency translates into cost savings for customers.

Another key factor in the company’s competitive pricing is its financial independence. Rooforders is entirely self-funded, with no external debt to service. Additionally, the company has grown organically, without the need for costly marketing campaigns or large sales teams. Instead, its reputation has spread through word-of-mouth, as satisfied customers recommend Rooforders to colleagues and industry peers. This organic growth model allows the company to reinvest in production capacity, technology upgrades, and customer service rather than aggressive advertising efforts.

Turning Aerial Images into High-Precision 3D Models

At the core of Rooforders’ accuracy is its ability to interpret aerial imagery from multiple sources and transform it into detailed, reliable 3D models. The company sources orthogonal (top-down) and oblique (angled) images of roofs from a global network of aerial data providers. These images are frequently updated to ensure reports reflect the most current conditions. Additionally, customers can provide supplementary materials, such as blueprints for new construction, ground-level photographs, or drone imagery, to enhance report accuracy.

With a relentless focus on accuracy, efficiency, and customer satisfaction, we have grown rapidly, offering unparalleled capacity to meet customer needs, including the ability to deliver reports overnight


Once images are gathered, Rooforders’ skilled operators use a combination of geometry and trigonometry to determine the exact measurements of each roof facet. This data is then input into the company’s proprietary 3D CAD system, where a complete digital model is constructed. The model undergoes a rigorous quality assurance process to ensure both accuracy and structural feasibility. If discrepancies arise, the model is corrected before finalization and conversion into multiple file formats for customer use.

This meticulous process results in an exceptionally low error rate—far below the industry average. Many competitors introduce inaccuracies into their reports due to built-in measurement errors, but Rooforders’ method eliminates these problems at the source. This level of precision is invaluable to customers, as it minimizes costly miscalculations and ensures that construction projects, insurance claims, and solar installations are based on the most accurate data available.

Seamless Integration and Customer Benefits

Every Rooforders customer receives reports in formats designed for easy integration into existing workflows. Xactimate-compatible ESX files help insurance adjusters streamline claims processing, while XML reports are compatible with various estimating and construction platforms. In addition, each customer receives a comprehensive PDF report, an XLSX spreadsheet containing detailed measurements and analytics, and a DXF file of the 3D CAD model for further use in design applications.

Beyond delivering highly detailed reports, Rooforders goes a step further by offering a dedicated cloud-based storage system for each customer. Every client has a secure account on the Rooforders cloud platform, allowing them to access their reports, view order history, and manage new orders 24/7. This added convenience comes at no extra cost, reinforcing the company’s commitment to providing exceptional value.

Redefining the Industry Standard

Rooforders has not only raised the bar for accuracy in roofing reports but also demonstrated that high-quality data does not have to come at a high price. By leveraging cutting-edge technology, a streamlined operational model, and a customer-first approach, the company continues to disrupt the market and set new industry benchmarks.

As the roofing, insurance, and solar industries evolve, the demand for precise, reliable measurement data will continue to grow. Rooforders is well-positioned to meet this demand, thanks to its unwavering commitment to accuracy, efficiency, and customer satisfaction.

For contractors, insurers, and solar professionals seeking the best in roof measurement technology, Rooforders remains the go-to choice, delivering the precision and reliability that make all the difference in the field.