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Construction Business Review
Uniland Corporation
Ensuring Success in Multifamily Construction and Development
Rex Rosenhaus, CEO and Aaron L. Rosenhaus, COOUnlike many competitors, Uniland has adopted a comprehensive approach that incorporates construction, development, consultation and property management. Specializing in the renovation and restoration of mixed-use and multifamily properties, it aligns a legacy of longevity with latest market trends. The synergy of services, coupled with deep-seated industry knowledge, allows Uniland to provide its clients with a balanced offering. It skillfully combines constructability, marketability, profitability, functionality, operational efficiency, and risk management into all its projects.
Contemporary market challenges, such as price volatility and material shortages, demand a strategic and forward-thinking approach. Uniland addresses these issues through strong communication and cooperation among all project members. The firm has made considerable investments in building a growing crew of inhouse skilled laborers and carpenters. This gives it better control over project costs and schedules, significantly increasing the value proposition for clients and partners amid a volatile construction and labor market.
Uniland's approach hinges on a philosophy of joint success.
"I don't succeed unless you succeed. We ensure success by prioritizing the project over personal benefits," says Aaron L. Rosenhaus, COO of Uniland.
Uniland's ability to offer a vertical of services within the apartment and condominium space provides a unique perspective toward project management and problem-solving. By thinking like a building owner and their property managers, it brings a unique value to every relationship and project.
This methodology places the project at the center of decisionmaking, ensuring that the success of all participants is tied to the success of the project. The result is an enterprise that values cooperative collaboration and joint success above individual gain.
Customer requirements are diverse, but Uniland's approach to addressing them is universal. It invests significant time in the preconstruction and predevelopment stages, working with the design team to preempt and address issues virtually before they occur in real life. This hands-on methodology fosters engagement and collaboration from all project participants, ensuring project success.
An example of Uniland's successful application of its unique methodology involves an in-place renovation that started in the first quarter of 2020. The outbreak of COVID-19 necessitated a drastic restructuring of the project's entire workflow. Uniland successfully coordinated all project members, recreated a new workflow structure, and delivered the project with minimal delay.
I don’t succeed unless you succeed. We ensure success by prioritizing the project over personal benefits
With almost a century of experience in construction and development, along with over 60 years in property management, Uniland has developed a deep well of expertise. It has restored buildings as old as 1843 and has developed and managed thousands of apartment and condominium units. This expertise is paired with a love for its work, underlining a culture of continuous learning and improvement.
Uniland continues to demonstrate its resilience and adaptability in an ever-changing landscape. Its innovative approach, coupled with a depth of experience, makes it a formidable force in the market. As the company strides toward its centennial year, Uniland promises to bring more groundbreaking solutions and developments to the multifamily real estate and construction industry.
