Construction Business Review

Zhejiang Putian Integrated Housing Co., Ltd
Bringing the Next Normal to the Modular Construction Space

Zhang Rutang, Founder and CEO, Zhejiang Putian Integrated Housing Co., LtdZhang Rutang, Founder and CEO
Prefabricated construction has become a popular technique all over the world today. While the use of steel was primarily seen in the modular construction of factories and warehouses for its durability, reliability, and cost-effectiveness, it is now swiftly making headway in residential buildings in the form of eco-villas and smart houses. At the forefront of facilitating this construction trend is Zhejiang Putian Integrated Housing Co., Ltd, (PTH), an end-to-end solution provider of low-rise public and civil buildings.

One of the biggest additions to its portfolio of offerings is smart houses, which are characterized by a fast assembly speed. The company claims to assemble a house in as less as eight hours. “So, basically you can pay for your house in the morning and live in your new home by night,” highlights Zhang Rutang, founder and CEO of PTH. In the next upgrade, the company plans to introduce a five-constant system: constant temperature, humidity, oxygen, cleaning, and static, to improve the homeowner’s quality of life while reducing their energy consumption, thus making the house and its surrounding environment healthier.

Equally commendable is the company’s eco-villa. The biggest feature of the economical villa is its “DIY” facet. Through a simple assembly method, PTH has greatly reduced the difficulty threshold around its prefabricated building assembly, allowing the inhabitants of the house to participate in the assembly process and reap the joy and sense of accomplishment. This also makes room for a variety of customized housing products to acknowledge the different, unique styles of the homeowners.

However, the aspect of customization is not reserved for smart homes and eco-villas alone. The company takes a very consultative approach to all of its public and civil building solutions, providing its clients with a complete set of systematic solutions, from the conceptualization of the architectural design to its final implementation. Explaining the company’s business model, Rutang shares, “Often, our clients have an architectural concept in mind, but they lack the expertise of professional architectural design. Hence, they are not able to put their architectural needs in the form of CAD models.” On top of that, the clients are also frequently caught between a rock and a hard place when trying to prioritize either quality or price for the kind of building they are looking to construct. PTH takes care of all those needs and more.

First, its mature and professional design team—with many years of project experience—helps the clients carry out architectural designs and drawings to pinpoint their various complex needs. Second, since PTH is committed to offering cost-effective services and products, it attends to its client’s quality vs. price conundrum with ease. Third, once the customer’s concept is transformed into the design, the PTH team carries out all the corresponding product manufacturing and subsequent assembly support. In terms of shipping the building parts, the company has a rich experience and in-depth cooperation with many shipping agencies, which helps the clients solve various problems related to packaging and transportation. PTH is also always prompt to respond to any client query before and during the installation.

Interestingly, this pursuit of excellence in construction solutions stems from the company’s founder, Rutang. In his words, he has always been committed to creating “inheritable, energy-saving, environmentally-friendly, and livable buildings.” Today, this pledge is demonstrated by his entire team at PTH, outlined by the company’s motto of making people’s living and working space more beautiful. Evidently, apart from the leading-edge construction technology, the next important feature of PTH is the ability to integrate clients’ unique home designs. “Not only do we look into our customers’ overall design solutions from a technical point of view but also cooperate deeply with related enterprises in the supply chain to meet the various needs of customers’ home decoration and furnishing,” adds Rutang.

Driven by such expertise and ideologies, the company has been standing tall in the industry for more than 10 years, having served customers in more than 140 countries and regions around the world. Whether it’s the warehouse project of The Coca-Cola Company in Papua New Guinea or a school’s construction project in Peru, the PTH team has always been able to deliver on their promise of location-specific industry-standard design and architectural brilliance at the shortest timeline and the best budget. For Peru’s school construction project, in particular, PTH had to comply with design standards that are quite different from their home ground (China). PTH also had to deliver the project in the shortest possible time. By flawlessly accomplishing both the challenging tasks, PTH not only garnered praises from the client but also created a foundation of trust that both parties recognize to this day.

While the use of steel was primarily seen in the modular construction of factories and warehouses for its durability, reliability, and cost-effectiveness, it is now swiftly making headway in residential buildings in the form of eco-villas and smart houses


The company aims to move forward in the civil construction field now with similar finesse. In this endeavor, the company is conducting constant research and development around their entire business processes to improve the service and manufacturing capabilities, from architectural design capabilities to enhanced craftsmanship. “Every year, we carry out iterative upgrades to technology and administer research and development of new product forms—a testament to this is our five-constant system upgrade for smart houses,” shares Rutang. These competencies are the reason why the company has been able to apply for a large number of patents and form its own portfolio of intellectual property.