Construction Business Review

Zodiac Pools
A Legacy of Customer Satisfaction in Pool Construction

If you’ve ever found yourself thinking, ‘I can’t afford a pool,’ consider giving Zodiac Pools the opportunity to transform your dream of having a backyard pool into a reality.

Established in 1976, Zodiac Pools is a family-owned business specializing in pool construction, renowned for its commitment to quality. Over the years, it has cultivated a reputation for excellence, prioritizing superior craftsmanship without the hefty price tag. The company’s familial structure translates to lower overhead costs, allowing it to offer competitive pricing while upholding high standards.

At the heart of Zodiac Pool’s philosophy is the belief in creating not just pools but spaces that enrich properties and create lasting family memories. Recognizing that the decision-making process for pool construction can be overwhelming due to its bespoke nature, the team is dedicated to guiding clients through every step of the journey. Unlike purchasing standardized items such as cars, pools are entirely customizable, designed to fit individual preferences, yard specifications and family dynamics. To demystify this process, it provides each client with a personalized two-hour consultation, regardless of budget. This emphasis on education and understanding ensures that clients feel confident and informed throughout the process.

What sets Zodiac Pools apart is its close-knit relationship with clients. From the initial consultation to the final touches, clients have direct access to company owners who prioritize open communication and swift decision-making. This intimate approach fosters trust and ensures that any concerns or changes are addressed promptly, resulting in a seamless experience from start to finish.

“In the face of the COVID-19 pandemic, while many competitors resorted to raising prices, we chose to uphold our integrity, treating customers with the respect and fairness they deserve,” explains Collin R. Geis, president and managing partner.

Zodiac Pools provides a comprehensive approach to customer care, ensuring support from the initial consultation to post-construction maintenance. Its in-house handling of warranty requests and repairs streamlines the process for customers, alleviating the hassle of dealing with multiple entities.

This holistic approach extends to its retail showroom, where it provides pool accessories and parts at fair prices, avoiding the industry trend of hefty markups.

Unlike many other pool builders who limit their service radius, the company takes pride in its flexibility to travel any distance to fulfill a customer’s pool-building needs. In a display of best-in-class customer services, it ventured beyond conventional boundaries to fulfill the pool-building needs of a retired gentleman residing near the Mexico border. This project was situated at the opposite end of Texas from its usual base in Dallas-Fort Worth. The decision to undertake this endeavor stemmed from the owner’s long-standing relationship with the client. Despite the considerable distance and logistical challenges, Zodiac Pools delivered a high-quality pool solution at a competitive price.

Its reliance on word-of-mouth marketing highlights its reputation for delivering high-quality pools at reasonable prices. This customercentric approach has propelled Zodiac Pools to success, with a steady stream of referrals fueling the company’s growth and obviating the need for traditional advertising channels.

  • In the face of the COVID-19 pandemic, while many competitors resorted to raising prices, we chose to uphold our integrity, treating customers with the respect and fairness they deserve

For instance, when a customer’s pool equipment was out of warranty and needed repairs, Zodiac Pools worked with the manufacturer to cover the costs. In another case, a customer noticed a missing feature in their pool design. Despite the oversight being the customer’s mistake, Zodiac Pools offered a generous discount to make things right, demonstrating its dedication to customer care even when legally not required.

“At Broken Arrow Excavation, we serve about 30 builders across North Texas, providing us with unique insights into the pool industry without directly competing with our clients. During the pandemic, the Texas pool industry experienced unprecedented growth, completing five years’ worth of pools in just two years. However, the market has now slowed, and while many builders have kept their prices high, we have maintained lower rates,” says Bryan Campbell, vice president and managing partner.

Its philosophy is simple yet effective—prioritize customer satisfaction and integrity above all else, knowing that genuine care and honesty lead to long-term success and customer loyalty.